tienne

After their wedding venue went bust and they lost years and thousands of pounds worth of savings Lauren Lane and Daniel Welch were on the brink of not getting married but after a Twitter campaign their wedding was saved.

The wedding venue that they’d booked went bust, and with it went their savings for their wedding. After teetering on the edge of not getting hitched, the couple finally managed to tie the knot. They launched a campaign on Twitter which led to thousands of different people and companies donating money, gifts and services. Even celebrities like Davina McCall and Dannii Minogue donated money to help their cause.

Among the things donated were a chocolate cake, jewellery, a new wedding planner and even a pair of diamond wedding rings. Different companies donated different things as it’s seen as a good form of advertisement for the company.

The company who donated the beautiful wedding rings to the cause for example will see an increase in the amount of rings that they sell, or the company that donated a cake will see an increase in the number of wedding cakes that they sell. Yes, a weird form off advertising, but nevertheless it’s an effective way.

After getting a retweet from Davina McCall to her 1,054,000 followers and from Dannii Minogue to her 832,000 followers, things just went from strength to strength for the couple and now they’re happily wed and thanking everyone who made their day so special because, without the help from others, there wouldn’t have been a big day!